The rapid advancement of technology has made animation and gaming available to the masses. This industry is quickly becoming one of the fastest growing segments in the global media and entertainment market.
Animation and gaming content are being consumed across various platforms with customers spending more time and money on streaming digital contents.
In 2020, Ghanaians are said to have spent $38mil on online games, whilst South Africa rakes in close to $145 mill per year in animation.
Developing the animation and game sector to tap into this rich wealth is a key focus of the National Film Authority and the idea behind the recent interaction with the Ghanaian animation and gaming community. In attendance were seventeen participants with representatives from various studios including greyhound studios, indigene Bros, Leti Arts, Mills media, Animation Africa, Parables Studios etc.
Briefing the participants, the CEO of the NFA, Yaa Asantewaa Asante, reiterated the fact that with the right structures in place, Ghana equally has the potential to create a thriving and sustainable industry.
What took the form of a brain storming session brought to light the need among other things, for skills and capacity building, original content production, funding/marketing opportunities for both local and international market.
The four hour meeting held at the Bureau of Languages conference hall wrapped up with a general agreement to have a form of a creative hub. The structure and details of the ‘AniGame’ hub will be the subject of the next meeting.